Cozi offers Family Life. Simplified.
It’s easy to look back on 50’s advertisements and see the toxic imagery — subservient women and obedient children, usually enthralled to the virtues of a product. Most people underestimate the power of such images to normalize unhealthy attitudes. Fewer still can detect toxic imagery in today’s advertisements. But this Cozi ad is so far beyond the pale that many can detect the dystopian family life that this company urges upon us.